Avoid Price Discrimination

Avoid Price Discrimination

Price Discrimination. Perhaps you’ve heard of it – maybe not. Perhaps you’ve been a victim of it, and you were unaware, or suspected so. This article takes a practical look at this issue and what you can do to avoid it.   What is price...
The Benefits & Issues with Social Media

The Benefits & Issues with Social Media

Social media is one of the biggest revolutions of our time. In the business world we herald it as a revolution in the ways it enables us to market ourselves. This editorial takes a look at some benefits as well as factors that may present an issue in promoting your...
All About Website Landing Pages

All About Website Landing Pages

You’ve probably heard the term ‘Landing Page’ be mentioned when websites are discussed. What exactly is a Landing Page? Do you need one for your website? This article takes a look at the difference between Landing Pages and a typical website....
Is making a website difficult?

Is making a website difficult?

We all know the importance of being online today. Not least because we’re constantly connected in our personal lives around the clock. This is a huge opportunity to reach other people in your business or cause. It’s pretty easy to see Why Your Business...
The Importance of Customer Choice

The Importance of Customer Choice

Giving your customers choice is a golden rule in business. After all, every customer has different needs. Be it budget, size, preference or style – choice is of utmost importance. It’s how we differentiate ourselves from the competition. For me, this is my...